Alex Gikher grew up in Odessa, Ukraine, dreaming of working with computers and becoming an entrepreneur. Inspired by American movies, he started his entrepreneurial journey at the age of 8 years old. Alex advertised his first business by scrawling the words “hand car wash” in red paint on the biggest piece of plywood he could find. Over the next few weeks, he washed a total of 3 cars before deciding that the market wasn’t ready for his disruptive innovation. At the age of 11, he moved with his family to the US, where he discovered there are many more willing customers for the companies he founded.